Immvrsive Development Process
One path from first idea to first guest.
Every Immvrsive project follows one continuous path. We lead seven phases from program development through opening and beyond — with a single Go / No-Go gate that confirms the vision is sound before production begins.
1
Development
Phase One
- 1AProgram Development
- 1BPreliminary Business Feasibility
- 1CAttraction Development
2
Planning
Phase Two
- 2AArchitectural Planning
- 2BAttraction Design Planning
- 2CRide Development Planning
- 2DMedia Planning
3
Design / Production
Phase Three
- 3AArchitectural Design
- 3BAttraction Design
- 3CRide Production
- 3DMedia Production
4
Operations
Phase Four
- Operations Development — building the teams, systems, and standards that bring the venue to life.
5
Open
Phase Five
- Opening — the doors open and the experience meets its first guests.
6
Support
Phase Six
- Post-Opening Support — we stay involved, fine-tuning operations and the guest experience after launch.
7
Modernization
Phase Seven
- Venue Modernization — refreshing and evolving the attraction so it stays compelling for years to come.
Go / No-Go
Between Development and Planning, a detailed business plan drives a clear Go or No-Go decision — so we commit to production only when the venture is ready.
Have a project to bring to life?
Wherever your idea sits on this path, we can lead it the rest of the way.
Start a project